Meet Ellie
Founder
I was born and raised in Oklahoma, then went to college in Oxford, Mississippi, a town that quickly took root in my heart. At every stage of life, and no matter where I’ve been, I’ve been surrounded by people who value family, friendship, and the little moments that make life meaningful. I’ve been raised to treasure those moments and to savor the journey with the people I love most. The friendships I’ve made, the places I’ve called home, and the memories I hold close all inspired me to create something lasting. I wanted to build a brand that honors the places and people that shape us, starting with one that shaped me and will always have a huge piece of my heart: Oxford, Mississippi.
The Roots
Eleanor Dayne is a tribute to the people in my life who embody the values I hold close - starting with my grandmother, Eleanor, for whom I was named, and my grandfather, Dayne. The name Dayne has been passed down through generations, shared by my uncle and cousin, giving this brand deep family roots and meaning. Their names carry a legacy of warmth, grace, good manners, and a strong sense of southern tradition. This brand honors the way my grandparents lived: with intention, tradition, open hearts, and a southern state of mind - wherever they were.
Eleanor Dayne celebrates a way of life threaded with memory and meaning. It’s a southern spirit that welcomes everyone from any walk of life - anyone who values family, friendship, and the kind of moments that stay with you from iced tea on the porch to late-night pajama parties with your best girlfriends to visits with your grandparents. It’s about savoring every moment, no matter how small, with fondness, gratitude, and a strong sense of place.
We offer a refined alternative to the usual college gear - something more thoughtful, more timeless, and more classic. Our designs are made to feel like home: nostalgic, meaningful, and made to last. Because this isn’t just about school spirit, it’s about honoring the places that raised us and the memories we’ll carry forever.
With southern intentions,
Eleanor Dayne